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Gamson 1994; Marshall 1997; Giles 2000; Turner, Marshall and Bonner 2000; Rojek 2001; Turner 2004) have instead dealt with the idea of a pervasive, contemporary, 'celebrity culture'." In the analysis of the celebrity culture, "fame and its constituencies are conceived of as a broader social process, connected to widespread economic, political, technological and cultural developments." In the 1980s and 1990s, entertainment companies began using stars for a range of publicity tactics including press releases, movie junkets, and community activities.
These promotional efforts are targeted and designed using market research, to increase the predictability of success of their media ventures.
A number of actors from this region have become some of the most sought-after movie stars in southeast Asia, commonly in Malay-speaking countries. Ramlee, Rano Karno, Rima Melati, Deddy Mizwar, Jins Shamsuddin, Eman Manan, Alex Komang, Christine Hakim, Fauziah Ahmad Daud, Nora Aunor, Joseph Estrada, Jose Padilla, Nordin Ahmad, Saadiah, Fernando Poe Jr., Roy Marten, and Yusof Haslam are considered movie stars of the 20th century, some of them having acted in all four countries.
Add a Nickelodeon heartthrob and a country-pop star, plus some love triangles, guys who went on the radio and said too much, factor in a few rumors, carry the 1, divided by 7, take the square root and raise to the 4th power and... forget what happened between Hilary Duff and Lindsay Lohan because of Aaron Carter—but to see it all spread out before us like this...A number of Chinese film actors have become some of the most popular movie stars in Eastern Asia, and several are also well known in the Western world.