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What do you think about the state of the games business?
Is there still a place for independent developers and for small publishers? We came from a group of people that didn't know anything about publishing, yet we still published video games.
Activision has signaled that Guitar Hero will soon be rocking Xbox consoles around the world after sales of over 1 million copies on PS2.
Mike Griffith, President and CEO of Activision Publishing, was asked about the possibility on Guitar Hero on Xbox at the recent Activate conference.
Looking at where we've come from in just three years, if we can do it, then others certainly can too. One is the instrument based view - drums, keyboards, there's a whole line of instruments you could do. Guitar Hero was about guitar, but also capturing the essence of rock and metal.
We look at other genres of music and think how do you capture the essence of say hip hop, or country, or electronica.
Even though it's a new controller, there's nothing super difficult about it. We wanted to capture the essence of all of that, we wanted to capture the essence of rock and metal, and give the users as authentic an experience as possible.
This is not like technology from 10 years from now, it's pretty straightforward. One of the things we go back to is the authenticity of the experience, that's what people really enjoy. And it didn't feel gimmicky or embarrassing, it really made people feel like they were playing that song. We had met Harmonix many years ago when they were working on a couple of games called Frequency and Amplitude.
So when people blame the lack of innovation on the fact that big companies are dominant, I still think there's a lot more opportunity than people realise, especially when you look at other software industries and compare them.At Activate, Screen Play also spoke to Charles Huang, Chief Operating Officer and co-founder of Red Octane, about the success of Guitar Hero and why its sequel is going to rock even harder.