Where the market fails online dating
Many business opportunities, like this one, need thousands or millions of existing users before new users and advertisers are interested to pay real money.
Dating sites are tagged as having historically high failure rates and a hint of business hustle, so they are avoided by professional investors.
And it’s normalized some truly terrible behavior, like ghosting, orbiting and breadcrumbing, turning people into disposable objects.
Not to mention, in the era of tech addiction, I hate the idea of spending any more time scrolling through my i Phone than I absolutely have to.
Loyal repeat customers who become locked in by a high cost of switching are the dream of every investor and smart business.
Dating services lose customers quickly when they find a match -- or when they don’t find a match.
Dating is not a highly scientific process, and the first-mover advantage has already been taken. In reality, dating is a form of social networking, so Facebook could easily enhance their services in this direction, if the market traction of others was evident.